Public relation is art and science of building relationship between the company and organization with its audiences. The main goal of public relation is to establish strong relation between the company and a organization with the customers. The public relation duty may involve in analyzing and assessing public attitude and maintain understanding of both parties.
The main purpose of Public relation may include:
1. Conveying product information or services to the potential customers.
2. Create mutual relation between a company and organization with the local authority.
3 Politician vote gatherer and fund raising, create public image.
4 Non profit organization: boost determined program, fund-rising.
Modern public Relation utilizes a variety of technique such public opinion evaluating, polling of opinion. This could be achieved using mean of modern technology such as internet, feeds of satellite broadcast faxes phone bank driven database. For public figure and organization public relation is needed to safe the face of organization or prominent personality. An experience public relation would easily manage the press conference and or press release to plug with the company news or company new product. To be able to do their job public relation should maintain mutual relationship with key reporter. Improve the chance to get media coverage.
In the modern world, government institutional and private company offer public relation career to the individual based on the personal ability to fulfill the task. There are many educational institution offer public relation training to meet the demand of the market. It was reported that by 1998 there was about 122.000 public relation officers working in united state alone. So it is clear that how important is public relation officer in the eyes of modern organization.